Checkered Flag VW

Volkswagen has long since emerged from its standing as a no-frills straightforward automaker with a handful of products to offer a full range of vehicles, including hatchbacks, sedans of all sizes, wagons, vans, convertibles, sport coupes, SUVs, a four-door coupe and even an upcoming pickup truck. The German automaker is banking on that diversity to reach an ambitious sales goal of 6.6 million units per annum within ten years from now.

The svelte new Passat CC unveiled in Detroit will form a big part of the company's push, targeted to sell some 300,000 units around the world over the next six years...pretty ambitious for a niche vehicle, to be sure. Although reports suggest that Volkswagen could be dropping the Passat name from this vehicle (at least in the U.S.) in favor of the "CC" moniker alone, the latest information from the automaker itself (it's a European press release) continues to employ the well-established name, which is the third most popular nameplate in Volkswagen's history behind the Golf and Beetle. (Not to mention that the term CC could be confused with the coupe-convertible lexicon used overseas, like Volkswagen's own Eos.) Whatever it will be called, the new four-door coupe will launch in the Fall in markets across Europe, the Far East and North America, and to soften the ground for its landing, VW has laid on us a slew of information and new pictures. We're particularly intrigued by the range-topping Passat CC V6 4Motion, packed with all-wheel-drive, DSG and adaptive chassis control. Phaeton who now?

Read the entire article and view the pictures on AutoBlog

When Volkswagen reintroduced the Rabbit to the U.S., it claimed that it was drawing on enthusiasts' emotional connection with the Rabbit name, and it wants to draw on even more of that pop culture history with its latest advertising and marketing campaign. VW is referring to its new campaign as "DAS AUTO", or literally as "the car." A black 1964 Beetle called Max will be the star of the campaign as he it converses with such varied celebrities as Heidi Klum, David Hasselhoff (!) and Leonard Nimoy, among others.

According to Tim Ellis, the newly-appointed vice president of marketing at Volkswagen of America, "Max personifies Volkswagen's American consumers and lets them know how Volkswagen understands and responds to what the people want." Were people asking for talking VW Beetles? We're not sure, but we'll soon be finding out; Max and the DAS AUTO campaign will begin in earnest starting very soon, kicking off five new model launches: the Tiguan compact SUV, Routan minivan, CC, clean diesel Jetta TDI and Jetta SportsWagen.

[Source: Volkswagen]

Continue reading the whole story on AutoBlog

From AutoExpress in Europe:

Here’s proof that Volkswagen plans to gatecrash the pick-up party! The German firm is developing its own rival to the Nissan Navaro, Mitsubishi L200 and Isuzu Rodeo.

Our spy photographers caught the flat-bed model during winter testing, and while they couldn’t get close, the picture shows a double-cab version is on the horizon. According to our sources, the all-new 4x4 will be given the Robust badge, which top brass hope will reflect its tough con­struction and practical design.

When it hits UK building sites, it will be the brand’s first proper pick-up. While flat-bed versions of VW’s Caddy van have been sold in the UK before, the newcomer promises gen­uine off-road ability and should be able to carry a much higher payload. The maker is also expected to build traditional single-cab versions, but the four-door model pictured here will go head-to-head with popular models like the Mitsubishi Warrior.

A full-sized SUV spin-off using Robust underpinnings could also be in the pipeline. Such a model would sit between the Tiguan and Touareg in the current line-up, and rival the likes of the Mitsubishi Shogun and Nissan Pathfinder off-roaders.

See the complete article and photo on AutoExpress